Green marketing in Singapore.

Green marketing in Singapore.

This report employs the STP framework (Segmentation, Targeting and Positioning) to segment the green market in Singapore, and develop strategies to enhance green consumerism among University students. It involves examining the environmental attitudes and behaviors of University students and further...

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書目詳細資料
Main Authors:	Cheng, Liang Qi., Chee, Ying Han., Chu, Jasmin Yin Chan.
其他作者:	Ian McGovern
格式:	Final Year Project
語言:	English
出版:	2011
主題:	DRNTU::Business::Marketing::Environmental::Green marketing
在線閱讀:	http://hdl.handle.net/10356/43703
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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