Determinants of ‘green’ purchase behaviour among young Singaporeans.

• المؤلفون الرئيسيون: Ng, Priscilla Liu Yi., Chua, Yu Yan., Yeo, Walter Shaohong.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Marketing::Environmental::Green marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44191

This study aims to investigate the determinants of ‘green’ purchase behaviour among young Singaporeans who are quite familiar with environmental issues. The main objective of the study is to examine the impact of price, ‘green’ advertising, collectivism, family influences, ecological knowledge and e...