The study of internal marketing in the hotel industry of Singapore.

• Main Authors: Chan, Vee Mun., Sia, Puay Suan., Toh, Li Ling.
• 其他作者: Murthy, Bvsan
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/10814

Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. It is now becoming evident that in most organisations - especially the service delivering businesses like hotels - that a strong internal marketing program needs to be in place befo...