Green marketing in Singapore.

• المؤلفون الرئيسيون: Cheng, Liang Qi., Chee, Ying Han., Chu, Jasmin Yin Chan.
• مؤلفون آخرون: Ian McGovern
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Marketing::Environmental::Green marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/43703
• المؤسسة: Nanyang Technological University

This report employs the STP framework (Segmentation, Targeting and Positioning) to segment the green market in Singapore, and develop strategies to enhance green consumerism among University students. It involves examining the environmental attitudes and behaviors of University students and further...