The impact of types of green packaging and knowledge of packaging on consumers’ purchase intention.

• Main Authors: Gumala, Joice Vania., Chan, Michelle.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2012
• 主題: DRNTU::Business::Marketing::Environmental::Green marketing
• 在線閱讀: http://hdl.handle.net/10356/48422
• 機構: Nanyang Technological University

This study was a causal research, which intended todetermine the motivation behind consumers’ purchase intention on green products/packaging. Eventually, the main objective is to provide businesses entering the green market with the survey findings of which type of packaging is more popular among co...