Green marketing in Singapore.
This report employs the STP framework (Segmentation, Targeting and Positioning) to segment the green market in Singapore, and develop strategies to enhance green consumerism among University students. It involves examining the environmental attitudes and behaviors of University students and further...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2011
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/43703 |
| 標簽: |
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| 機構: | Nanyang Technological University |
| 語言: | English |