Marketing of the arts in Singapore.

• المؤلفون الرئيسيون: Lau, Tong Yen., Loh, Pow Chuan., Tay, Hwee Ping.
• مؤلفون آخرون: Noble, Peter
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10859

Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director...