Green buying behavior and its implications on corporate strategies

• المؤلفون الرئيسيون: Ong, Francine Richelle Chua, Sy, Jean Sylvanah Lao, Ting, Genna Lynn Sy, Yan, Treasure Lo
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2011
• الموضوعات: Green marketing; Consumer behavior; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/10730
• المؤسسة: De La Salle University

This research paper studied the green buying behavior of student consumers and the implications of the study on corporate strategies. The assumption is that environmental concern and product attributes are predictors of the green buying behavior of student consumers. Another assumption is that price...