The influence of green marketing on brand affinity of select coffee shops: A moderated mediation analysis
This paper examined the influence of green marketing (GM) on coffee shops’ brand affinity (BA). It further investigated the mediating and moderating effects of digital advertising and greenwashing respectively. Respondents of this study involved 221 customers of the top four Brands of Coffee Shops i...
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| 格式: | text |
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Animo Repository
2022
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| 在線閱讀: | https://animorepository.dlsu.edu.ph/faculty_research/11292 |
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| 機構: | De La Salle University |