Market screening model
It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful...
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Main Authors: | Kho, Soo Pei, Lau, Mun Yee, Ng, Sharon Ling Ling |
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其他作者: | Ian McGovern |
格式: | Final Year Project |
語言: | English |
出版: |
2014
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主題: | |
在線閱讀: | http://hdl.handle.net/10356/59826 |
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機構: | Nanyang Technological University |
語言: | English |
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