An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.

• المؤلفون الرئيسيون: Ng, Pei Ling., Teo, Guoshan., Wong, Xin Ling.
• مؤلفون آخرون: Park, Donghyun
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Finance
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9323

In this research, we examine the selection criteria of active and inactive users in choosing credit cards. We investigate the demographic characteristics of credit card users, in addition to their psychographics dimensions. Demographic characteristics include gender, education and income whereas ps...