Failure of dotcoms : a marketing mix perspective.

• المؤلفون الرئيسيون: Ng, Yang Yee., Tan, Meow Kheng.
• مؤلفون آخرون: Li, Michael Zhi-Feng
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8695
• المؤسسة: Nanyang Technological University

Using the marketing mix, the authors of this study synthesise extant knowledge on the subject to give a richer insight into the failures. Various theories and concepts from related books and articles are also applied to extend upon the framework. Broad issues relating to bad business models and poor...