Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents

The purpose of this report is to make a study of the most suitable way to market the Greater Mekong Sub region (GMS) countries: whether by single destination or by marketing the region as a whole.

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書目詳細資料
Main Authors: Soh, Lin Wee, Seah, Pei Ling, Aw, Sharon May Sze
其他作者: McGovern, Ian
格式: Final Year Project
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/9053
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