Market screening model

• المؤلفون الرئيسيون: Kho, Soo Pei, Lau, Mun Yee, Ng, Sharon Ling Ling
• مؤلفون آخرون: Ian McGovern
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/59826

It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful...