Market screening model
It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful...
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| 格式: | Final Year Project |
| 語言: | English |
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2014
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| 在線閱讀: | http://hdl.handle.net/10356/59826 |
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| 機構: | Nanyang Technological University |
| 語言: | English |
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sg-ntu-dr.10356-598262023-05-19T03:30:02Z Market screening model Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling Ian McGovern Nanyang Business School DRNTU::Business It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful guide to Singapore companies who are considering venturing overseas. BUSINESS 2014-05-15T06:56:01Z 2014-05-15T06:56:01Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/59826 en Nanyang Technological University 128 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling Market screening model |
| description |
It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful guide to Singapore companies who are considering venturing overseas. |
| author2 |
Ian McGovern |
| author_facet |
Ian McGovern Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling |
| format |
Final Year Project |
| author |
Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling |
| author_sort |
Kho, Soo Pei |
| title |
Market screening model |
| title_short |
Market screening model |
| title_full |
Market screening model |
| title_fullStr |
Market screening model |
| title_full_unstemmed |
Market screening model |
| title_sort |
market screening model |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59826 |
| _version_ |
1770563928492867584 |