International market entry.

• المؤلفون الرئيسيون: Lim, Ley Yen., Soh, Stephanie Yan Ling., Tan, Yee Fei.
• مؤلفون آخرون: McGovern, Ian
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::International business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10689

This Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and d...