Consumer's perception of green marketing strategies.

• المؤلفون الرئيسيون: Sheena Tomar., Singh, Tanya Makhni.
• مؤلفون آخرون: Kim Jeoung Kon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Environmental::Green marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48365
• المؤسسة: Nanyang Technological University

This study aims to investigate consumer’s perception of the various green marketing strategies adopted by companies and their perception of the ecological image of the company. The green marketing strategies identified are green innovation, greening and green alliance. This quantitative study uses a...