Consumer's perception of green marketing strategies.

Consumer's perception of green marketing strategies.

This study aims to investigate consumer’s perception of the various green marketing strategies adopted by companies and their perception of the ecological image of the company. The green marketing strategies identified are green innovation, greening and green alliance. This quantitative study uses a...

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書目詳細資料
Main Authors:	Sheena Tomar., Singh, Tanya Makhni.
其他作者:	Kim Jeoung Kon
格式:	Final Year Project
語言:	English
出版:	2012
主題:	DRNTU::Business::Marketing::Environmental::Green marketing
在線閱讀:	http://hdl.handle.net/10356/48365
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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