A study on consumers' perception of specialty coffee cafes

• المؤلفون الرئيسيون: Chen, Kim Eng, Foo, Win-Nie, Pang, Loo Pheng
• مؤلفون آخرون: Poon, James Teng Fatt
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10701

With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the...