The impact of green marketing on a consumer's purchase decision.

The impact of green marketing on a consumer's purchase decision.

Recently, green marketing efforts by both firms and non-profit organisations in the form of advertisements, type of products offered, Corporate Social Responsibility (CSR) programmes have been gaining prominence. In this report, we would be looking at various types of green marketing efforts indivi...

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書目詳細資料
Main Authors:	Ong, Jun Han., Sarin Mohamed Jasela., Shakirah Djuanda.
其他作者:	Chung Tuck Siong
格式:	Final Year Project
語言:	English
出版:	2011
主題:	DRNTU::Business::Marketing::Environmental::Green marketing
在線閱讀:	http://hdl.handle.net/10356/44009
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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