Kraft : eating into the China snack food market.

Kraft : eating into the China snack food market.

This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.

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書目詳細資料
Main Authors:	Tan, Wei., Tay, Hwee Nei.
其他作者:	Gupta, Vivek
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/9010
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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