Veritas software corporation : marketing challenges in China

• المؤلفون الرئيسيون: Co, Stephen Vincent, Wu, Sophia Wei Bing, Lai, Howe Cheong, Tham, Puah Ling
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7675
• المؤسسة: Nanyang Technological University

With the increasing relevance of the case study research methodology to problem solving in real-life business situations, this dissertation documented a case study on Veritas Software Corporation, Shanghai Office's (VRTS) market challenges, in China's software industry. More specifically,...