L'oreal : facing challenges in China's skin care product market

• المؤلفون الرئيسيون: Au, Shun Chung, Chia, You Chou, Tay, Rui Xian
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9586

A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations ar...