Philips China : business challenges in the colour television market

• المؤلفون الرئيسيون: Chew, Andrew Chin Hui, Lee, Siew Fun, Peng, Hongjiang, Qian, Jianyu
• مؤلفون آخرون: Gupta, Vivek
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7163
• المؤسسة: Nanyang Technological University

This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through...