Coca-cola : marketing to billions in China.

• المؤلفون الرئيسيون: Goh, Mui Yen., Lee, Melissa Min Hui., Wong, Sheryl Wenli.
• مؤلفون آخرون: Gupta, Vivek
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10425
• المؤسسة: Nanyang Technological University

Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and f...