Failure of dotcoms : a marketing mix perspective.

Failure of dotcoms : a marketing mix perspective.

Using the marketing mix, the authors of this study synthesise extant knowledge on the subject to give a richer insight into the failures. Various theories and concepts from related books and articles are also applied to extend upon the framework. Broad issues relating to bad business models and poor...

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書目詳細資料
Main Authors:	Ng, Yang Yee., Tan, Meow Kheng.
其他作者:	Li, Michael Zhi-Feng
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/8695
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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