Service quality antecedents and their relationship with repurchase intention in the Singapore low-cost carrier market.

• Main Authors: Goh, Dian Yang., Chen, Zhenxiong., Chang, Calvin Jin Wei.
• 其他作者: Yong Oi Hing Audrey
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/46353
• 機構: Nanyang Technological University

A quantitative methodology was employed in presenting LCC consumers with an extensive 38-question questionnaire, the results of which uncovered the relationship between such antecedents as the quality of in-flight meals, quality of cabin crew’s service standard, flight punctuality, service recovery...