Making sense of Vietnamese consumers in the casual wear market

• المؤلفون الرئيسيون: Nguyen, Le Ha Trang, Nguyen, Thi Thu Thuy, Ta, Nguyen Thanh Thao
• مؤلفون آخرون: McGovern, Ian
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11110

With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.