Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.

Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.

This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.

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書目詳細資料
Main Authors:	Goh, Seng Yee., Kwek, Chee Siong., Tan, Han Meng.
其他作者:	Low, Kin Yew
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/8741
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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