Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.

• Main Authors: Goh, Seng Yee., Kwek, Chee Siong., Tan, Han Meng.
• 其他作者: Low, Kin Yew
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/8741
• 機構: Nanyang Technological University

This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.