Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.

• المؤلفون الرئيسيون: Chua, Ai Chuin., Ng, Corrina Siok Im., Teo, Jenny.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8379
• المؤسسة: Nanyang Technological University

The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.