Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.

• المؤلفون الرئيسيون: Goh, Seng Yee., Kwek, Chee Siong., Tan, Han Meng.
• مؤلفون آخرون: Low, Kin Yew
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8741
• المؤسسة: Nanyang Technological University

This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.