Consumer attitudes and behaviour towards online shopping : exploratory study

• المؤلفون الرئيسيون: Kwan, Yen Ling, Lai, Susan Sok Feng
• مؤلفون آخرون: Xia, Yang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11238

The research seeks to explore the consumer attitudes and behaviours towards online shopping in Singapore. A random sample was drawn and analysed. Recommendations were given to the government and potential businesses venturing into e-commerce. Recommendations for future research were also contributed...