The consumer perception about local versus global brands : an exploratory study.

The consumer perception about local versus global brands : an exploratory study.

This study focused on the perception of young Singaporean consumers towards local brands and global brands. A pre-study was done to gain some knowledge on local consumers‟ perception prior to more extensive research. Based on our pre-study, we found that local brands were losing out to global brands...

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書目詳細資料
Main Authors:	Ng, Eng Chen., Lee, Peggy Pei Qi., Lim, Xiu Ru.
其他作者:	Ng Sok Ling, Sharon
格式:	Final Year Project
語言:	English
出版:	2011
主題:	DRNTU::Business::Marketing::Consumer behaviour
在線閱讀:	http://hdl.handle.net/10356/43717
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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