Effect of lighting on self-awareness and sensation.

• المؤلفون الرئيسيون: Zheng, Li Peng., Ng, Sim Hui., Chua, Hui Mei.
• مؤلفون آخرون: Lam Shun Yin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Consumer behaviour
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/21226
• المؤسسة: Nanyang Technological University

Although research on self-awareness and its effects have been gaining popularity in recent years, not much is explored in the area on the antecedents of self-awareness. In the retail environment, manipulation of self-awareness has an important implication to managers as it affects consumers’ beha...