Jingle and its effect on consumer behaviour.

• Main Authors: Tan, Derrick Meng Soon., Wang, Weiling., Chen, Jonathan Jieyang.
• 其他作者: Ng Sok Ling, Sharon
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/15086
• 機構: Nanyang Technological University

This paper explores the field of jingle and its effect on consumer behavior, with reference to a brand. It seeks to ascertain conflicting hypotheses and provide an update on past researches. A non-established brand is chosen as the basis of research with respondents comprising of Singapore undergrad...