A study of the factors that affect consumers' choice of banking services in Singapore

A study of the factors that affect consumers' choice of banking services in Singapore

Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decision...

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書目詳細資料
Main Authors:	Ang, Eek Koon, Kek, Sin Hwa, Khoo, Chien Ping
其他作者:	Chen, Geraldine Yee Fong
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking
在線閱讀:	http://hdl.handle.net/10356/10660
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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