Tertiary level students in Singapore and their banking relationships.

• المؤلف الرئيسي: Poh, Bee Lin.
• مؤلفون آخرون: Gerrard, Phillip
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Finance::Banking
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20041

Banks should be aware that it is their customers who justify their existence. Thus, the first step in the direction of success for banks is a thinking and learning phase. With a small domestic population and increasing competition, banks must switch from expanding means to winning, managing and keep...