A study of the factors that affect consumers' choice of banking services in Singapore

• المؤلفون الرئيسيون: Ang, Eek Koon, Kek, Sin Hwa, Khoo, Chien Ping
• مؤلفون آخرون: Chen, Geraldine Yee Fong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Finance::Banking
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10660

Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decision...