Exploring the relationships between colour and consumer choices.

• المؤلفون الرئيسيون: Liew, Pei Ling., Siew, Pei Har.
• مؤلفون آخرون: Speece, Mark William
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11237
• المؤسسة: Nanyang Technological University

The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of s...