Coca-cola : marketing to billions in China.

Coca-cola : marketing to billions in China.

Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and f...

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書目詳細資料
Main Authors:	Goh, Mui Yen., Lee, Melissa Min Hui., Wong, Sheryl Wenli.
其他作者:	Gupta, Vivek
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/10425
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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