Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the p...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9935 |
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| 總結: | This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the problem of attracting customers, which is an issue generic to all unsought services. |
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