Variety seeking in the Singapore service industry.

• المؤلفون الرئيسيون: Long, Zhenjie., See, Yuat Beng., Sim, Catherine Ung Mei.
• مؤلفون آخرون: Sivakumaran, Bharadhwaj
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9530
• المؤسسة: Nanyang Technological University

This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized...