Exploratory study on brand characters.

بواسطة Koh, Chee Yong., Foo, Cui Qing., Lua, Shu Yi.
منشور في 2008

Exploratory case study : re-branding China

بواسطة Lim, Xue Ying, Loh, Kaiming, Neo, Gwendolyn Wei Lin
منشور في 2008

Effect of time pressure and presence of awards on consumer purchase behavior.

بواسطة Tan, Lynette Huiling., Tay, Hui Min., Woon, Joyce Wei Ling.
منشور في 2008

An exploratory study on consumers' purchase of counterfeits in the context of luxury designer brands.

بواسطة Koh, Christabel Sze Yinn., Lim, Serene Joo Shi., Ng, Carine Kai Ling.
منشور في 2008

Effectiveness of product placements in computer games.

بواسطة Chan, Jesslyn Hor Yee., Chua, Shi Wei., Lim, Chong Tat.
منشور في 2008

Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.

بواسطة Soh, See Woon., Ong, Yen Pin., Tay, Joyce Yong Yong.
منشور في 2008

Investigating the differences in consumer evaluations of search, experience and credence brand extensions and their effects on the parent brand.

بواسطة Goh, Sara Qian Yu., Lee, Denise Mei Zhen., Ong, Song Qin.
منشور في 2008