Customer satisfaction : a SERVQUAL study on QB House hair salons.

• Main Authors: Seet, Karen., Tan, Serene., Chia, Gavin Wei Quan.
• 其他作者: Hooi, Den Huan
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/9848

The purpose of this research is to explore the differences between consumer expectations of the QB House concept and their perceptions of the actual service. It attempts to identify and give explanations to the areas in which customers expectations have not been met. At the same time, it aims to bet...