Marketing innovations : QB House

• Main Authors: Tan, Adeline Qiaowei, Chow, Christine Sook Kuan, Soon, Meiling
• 其他作者: Hooi, Den Huan
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/9849

This research aims to evaluate the sustainability of the new-trend salon's no-frills concept in the local hair salon industry using QB House as a case study.