L'oreal : facing challenges in China's skin care product market

L'oreal : facing challenges in China's skin care product market

A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations ar...

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書目詳細資料
Main Authors:	Au, Shun Chung, Chia, You Chou, Tay, Rui Xian
其他作者:	Nanyang Business School
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/9586
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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