A study of consumers' perceptions towards financial planning and its possible outlook in Singapore.

• المؤلفون الرئيسيون: Li, Victoria Xueting., Ng, Yew Yee., Tng, Wee Li.
• مؤلفون آخرون: Kong, Yoon Kee
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9467

This applied research project examines several issues and trends with regards to the local financial planning scene. Public awareness and perceptions, the remuneration structure and the channels used to transmitting information were assessed in the local context. Efforts were also made to discuss th...