A study of consumer perceptions of no-frills Japanese-concept hair salons.

• المؤلفون الرئيسيون: Low, Ying Ying., Lee, Fiona Huifeng., Tan, Jasmine Szu Chieh.
• مؤلفون آخرون: Hooi, Den Huan
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9765

This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.