Veritas software corporation : marketing challenges in China

Veritas software corporation : marketing challenges in China

With the increasing relevance of the case study research methodology to problem solving in real-life business situations, this dissertation documented a case study on Veritas Software Corporation, Shanghai Office's (VRTS) market challenges, in China's software industry. More specifically,...

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書目詳細資料
Main Authors:	Co, Stephen Vincent, Wu, Sophia Wei Bing, Lai, Howe Cheong, Tham, Puah Ling
其他作者:	Nanyang Business School
格式:	Theses and Dissertations
出版:	2008
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/7675
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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